Week 8 - MBA 6102 - Introduction to Social Media Marketing

 For the final week of the course, I decided to read both of the last two chapters. Chapter 7 from Introduction to Social Media Marketing talks about Hootsuite. If this is something new to you, Hootsuite is a service that helps you manage all of your social media accounts at once by linking them together in one spot. While the book states there is a free account for Hootsuite, in my searching on line, it seems that the only option is a 30-day free trial which would eventually turn in to a paid account. This could be updated since the publishing of the book. 

Hootsuite gives you the ability to schedule your tweets and posts as to not forget on important dates. Hootsuite also makes it possible to post the same post to multiple social media accounts at once. This allows you to not take the time to sign in to each social media account and make a separate post every time you need to post. Besides saving time, this also might be important in getting the information to each social media platform at once and not miss viewing for anyone who was active on Twitter while you posted on Facebook or vice versa. Hootsuite even allows you to keep up to date on what people are saying about your social media accounts. Afterall, these are the people you are trying to sell to. This is possible as Hootsuite gives you a feed of people mentioning you on social media to allow you to see what people are saying.

 

This leads us in to the final chapter which speaks of the importance of listening to what people are saying. All of the analytics are great for knowing the numbers, but social media also allows for spoken (typed out) words to be viewed. It is important to take note of the consumer’s opinions as they might help you improve your social media accounts. If you have social media accounts you might as well monitor them. 

https://twitter.com/Birkeys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

https://www.facebook.com/Birkeys/

Here is the Twitter account and Facebook account from A local farming equipment company in my hometown. Luckily, I was able to talk to one of the owners (my father) and learn that the company uses a program similar to Hootsuite. As you can see here, on a Sunday when none of the marketing team is working there were posts four hours ago. This means the posts were scheduled to post today likely leading up to the coming week. Also, the same post was posted at the same time on both platforms.