Week 8 - MBA 6102 - Introduction to Search Engine Marketing and Adwords

 The seventh chapter of Introduction to Search Engine Marketing and Adwords talks about Ad extensions. An ad extension is an external link and extra information that helps your ad become “more competitive”. In Adwords there is a tab for ad extensions, so this is an easier process than you may think. Often times, these extensions will increase the clicks to your ad and should boost the click through rate. Site links that are added should relate to the sections of your website you would like to highlight. 

For me, maybe I would do golf club repair and fitting as well as teaching golf. If that were the case, I would want to highlight golf club repair and club fitting, because someone might be looking for those services rather than coaching. I would like to have an online program with instructional videos on the mental golf game as well, so this might be another area I would highlight. Maybe someone comes to the site looking for lessons and leaves with a time set up for a club fitting from that site or a separate site you have made. It doesn’t matter as long as people are visiting your website or websites. The more clicks you get, the more possible customers you have.

The chapter asked the reader to do a google search of their own. Naturally, at this time of night when I decide to do schoolwork, I was thinking about sleep, so I Googled Mattress and was left with the following result. Not only was the near by Mattress Firm linked and shown on the map, The company's website showed up. As expected there were several ad extensions listed for "Sale & Clearance", "Queen", "Mattress Guides", and "Mattresses". Sale and clearance coming first is wise as many are likely to click on this link. Mattress guides would likely be clicked on by someone who doesn't really know what they are looking for. Side note, if you have noticed that there seems to be a Mattress Firm on almost every corner in larger cities, so have I. There is a rather intriguing conspiracy theory about that, just saying. Either way, the company uses ad extension which makes it a perfect example for this blog. The ad extensions must be working well enough for them to stay in business at all of their locations, even though it seems there are never any customers at the store. Definitely, couldn't be any illegal activity ... cough cough.

All jokes aside, if you have read your way through my 8 weeks of blogging thank you for your support! stay tuned for more blogging in the future!