Having discussed Facebook and Twitter to this point, we now move on to a more “business-to-business” related platform of LinkedIn. In other words, a company marketing to other companies. The best way to improve your marketing through LinkedIn is to improve your LinkedIn by adding groups for networking and discussions. Chapter 6 of Introduction to Social Media Marketing speaks very highly of improving your presence on LinkedIn as the optimal way to take advantage of marketing through LinkedIn. For many companies, having a business-to-business platform could be useful for trade, collaboration, etc. Furthermore, LinkedIn can be a great place to recruit and post job openings.
One suggestion from the chapter is to create business cards with your LinkedIn information to build your LinkedIn connections. Another suggestion is to email just about anyone you know with the information to your LinkedIn profile. Not everyone will decide to connect on LinkedIn, but it doesn’t hurt to send it to a large mass and gain several connections. Remember, emailing is free communication. The more connections you can make the more potential jobs or clients you gain.
Similar to the information found in the chapter, on LinkedIn marketing solutions, most of the steps involve bettering your LinkedIn page. The marketing solutions does have a few solutions that build off of the information found in the chapter...
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