Week 7 - MBA 6102 - Introduction to Search Engine Marketing and Adwords

 Chapter 6 of Introduction to Search Engine Marketing and Adwords moves on to talking about strategizing your campaign. Luckily, Google has a built in “Help function” with automated suggestions similar to the function for keywords. While there is a phone number to call for help, anyone with phone phobia will be happy to know, Google scans your add campaign to look for potential flaws and ways you can make improvements. Otherwise, there is email support, however, phone calls would likely result in a faster response. As seen in the chapter, even if you are not in urgent need of help it is still a good idea to use the email option. A google team member is likely to send a rather lengthy email with ideas and tips so you can improve your campaign. If you prefer to not do that you should receive notifications from Google’s scan of your campaign with ideas on how to make improvements. Often times you will not receive these notifications right away, so if you are in need of help soon after starting your campaign, I would recommend a call or email.

Now when it comes to strategies, there are several ways to set up your campaign. You can use the suggestions from Google itself, or you can manually setup your campaign paying attention to the suggestions as Google scans your campaign. The chapter gives a tutorial on both, and it really just boils down to your comfort level. 

On the Google support page there are 8 types of campaigns you can create with the Google templates. These include search, display, video, shopping, app, local, and smart campaigns. A search campaign is meant for text ads on search results for people searching on Google. Display campaigns include more visually engaging ads on websites, apps, and Google itself. A Video campaign is the ads you would see before or during a Youtube video. Shopping campaigns allow for product listings for retailers seen after Google searches. App campaigns attempt to boost sales within your app and boost app users. Local campaigns are meant to being local people instore. Smart campaigns are general ads that are the easiest to operate.

Here is an example of the information for a Search campaign shown on the Google support page. 

https://support.google.com/google-ads/answer/2567043?hl=en&ref_topic=10286612&visit_id=637864376985000218-450379390&rd=1