After covering Facebook, we have now moved on to Twitter in chapter 5 of Introduction to Social Media Marketing. The question when it comes to marketing on Twitter, is whether or not your potential customers are Twitter users. Similar to Facebook, people using Twitter tend to have less desire to make purchases compared to those searching on Google. The bright side about Twitter is it helps reach a younger demographic and is a good platform for people to discuss their experience with a product or service from your company. Sometimes, companies even join in on the conversation. A helpful or even humorous comment by a company could easily help their public appeal. Similar to Facebook as well, Twitter allows a company to keep customers up to date with news, deals, sales, and so on. Personally, I love seeing large companies posting humorous Tweets or getting in to feuds with rival companies. To me, it makes the companies seem more personable and relatable.
One way in which Twitter can be used, is by posting a short comment along with a link to a page. Personally, if I were to market my own golf lesson business, Twitter could be very helpful. Let’s say I have a client who improves vastly from working with me. If that client plays in a tournament, I might decide to post a comment about their round and include a link to their scores for others to see. Not only would this give the client a sense of satisfaction for the shoutout, it might show potential clients they could improve as much as this client. Twitter also allows for tagging accounts to directly correlate that person to the post, making Twitter the perfect platform for showing off my clients. Twitter would also be a great place for me to post a link to Youtube videos of my coaching along with a short description of the video.
One down side of Twitter is the inability to pay extra money to boost performance. On Google, you are able to pay extra money to boost your bid and get more exposure. On Twitter, exposure is boosted through increasing your following. The more followers your account has, the more people will see the information you are posting. This is a positive, because the company is not paying money to use Twitter, however it may take longer to see a Twitter page paying off.
Here is an example of two fast food restaurants in a feud against each other on Twitter, which I find rather comical. I believe this use of Twitter is actually helpful to business as the companies seem more personable and humorous.
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